IS MATERIAL DESIGN KILLING THE WEB?

BY CARRIE COUSINS · WEB DESIGN · OCT 22, 2015

http://www.webdesignerdepot.com/2015/10/is-material-design-killing-the-web/

 

Material Design is the “it” phrase that many designers are talking about right now. The concept, which was developed by Google for Android devices has a neat, clean and highly-usable charm.

Websites featuring Material Design are creeping out of the realm of Android devices and are popping up everywhere. And the reality is, many of these websites have the exact same look and feel.

MATERIAL DESIGN REVIEW

If you aren’t quite sure what Material Design is, here’s a quick primer: it’s a Google-spawned concept with that specifically explains how apps for Android should look and how the user interface should work. It defines rules for animation, style, layout, components, patterns and usability. The specifications go as far as defining color palettes and typography options.

And while all of these elements contribute to a highly usable and visually pleasing design, the result is a collection of designs with a common aesthetic.

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